"Working the land. Looking for a fertile spring." Settlers say on TV.
Memorable advertising language filling the television airwaves lasts for a long time, therefore it has standing with me, but not to the extent, that I'll switch my service provider. My advanced age allows me to be closer to a settler's mentality, which is, don't ask me to change since I'm comfortable with what I have and change, for change sake, would only bring me more uncertainty and need for a new learning curve.